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80% less lions in Africa, from 200 thousand to 30 thousand in just 40 years due to legal and illegal hunting and the anthropization of the territories: these are the latest numbers on the dramatic decline of the “forest king”, a symbol of virtue and positive qualities among many cultures. Caffè Corsini, with the patronage of National Geographic Italia, supports "I love lions", in order to raise awareness on this issue and to prevent the possibility that the animal might disappear in a 10-15 years time frame. This project, in the following months, will release a short movie tied to an international fundraising for the no profit association Wildlifedirect (wildlifedirect.org). The initiative is related to a donation tied to the sales of the “Kenya” line products by Caffè Corsini.